Amed, Bali - Indonesia

Amed’s history is strongly shaped by its geographical location and natural environment. Unlike southern Bali, this area remained isolated from mass tourism for many years. The name “Amed” refers to a long stretch of coastline in Karangasem Regency, an area deeply rooted in indigenous Balinese culture and the spiritual presence of Mount Agung. For centuries, the community relied on fishing and sea salt production as their main source of income, creating a lifestyle closely connected to the ocean.

The volcanic landscape also influenced daily life in Amed. The black sand beaches, formed by eruptions from Mount Agung, played an essential role in traditional salt-making. Farmers would carefully rake the sand, sprinkle seawater over it, and let the tropical sun evaporate the water. As a result, pure sea salt was produced and became an important trade product. This method is still practiced today, representing a living piece of Balinese heritage and preserving ancestral traditions.

A major historical moment that shaped the region’s tourism industry occurred offshore. The sinking of the USAT Liberty, an American cargo ship torpedoed in 1942, transformed East Bali’s identity. The ship was initially beached near Tulamben, and in 1963, a volcanic eruption caused it to slide into the sea. Over time, it became a large artificial reef filled with marine life, attracting divers from around the world. Moreover, this wreck significantly boosted interest in Amed and nearby areas, positioning them as important diving destinations in Bali.

Although tourism grew slowly, Amed successfully preserved its authenticity and quiet charm. Many travelers now seek this area as a peaceful alternative to Kuta and Seminyak. Local businesses remain small-scale, maintaining a personal atmosphere and offering a genuine connection to Balinese life. Furthermore, the spirit of Tri Hita Karana—harmony with God, nature, and fellow humans—continues to influence the community. This strong cultural foundation is one reason Semat Travel Indonesia highlights Amed in its itineraries for travelers looking for true cultural immersion away from crowded tourist areas.